Funeral Exchange launches new product brand – "Directors' Solutions" and company name. New Brand Strengthens Industry Expansion & Product Position within the funeral services industry.

Funeral Exchange is now Directors' Solutions.

New Brand Strengthens Industry Expansion & Product Position

January 8th, 2003, Dallas, TX - Today Funeral Exchange, Inc., one of the funeral services industries largest technology consulting and business solutions companies, announced that it has launched its new product brand – Directors' Solutions and company name. The change reflects the Company's transformation over the past years from being a marketplace portal and website development firm, into a best-of-breed technology solution provider. It also brings the Company and product branding into alignment. The new brand underscores Directors' Solutions industry commitment to set a clear direction for clients so they achieve desired results with their business systems and their firm. Over the coming months, the Company's range of complete business solutions offerings, including Directors' Management, will be released under the Directors' Solutions brand.

"Through the launch of Directors' Solutions, (www.directors-solutions.com) we have established a brand that transfers the equity from our foundation, has literal meaning and gives our employees a new beginning as a unified company," said Todd Abrams CEO and President. "As Directors' Solutions we will continue to provide business solutions that propel our clients to meet their goals while leveraging technology to compliment their traditional products and services. We do what Directors' Solutions literally means; provide solid strategies through proven solutions."

"In Director's Solutions, we have created a brand that reflects what our clients say they value most: a business partner who helps them set direction, gain access to the right information, transfer knowledge and achieve results for long-term growth and success," said Duane Goodnight, Vice President of Business Development. "We define this as providing business solutions that empower the funeral director and every element of our branding campaign speaks it."

Mr. Abrams points out, "The Directors' Solutions brand gives a visible face to the progress we've made with business expansion in the last twelve months, and to our exciting future direction. Directors' Solutions reflects the essence of the business today; it also reflects the quality and demonstrated ability of our products and services from a single trusted source. Our new name and brand is far more relevant and dynamic to our business and the funeral service industry than the former Funeral Exchange brand from which we began".

The Brand Process

Beginning in June 2002, the Company conducted a process of brand market and research analysis within the funeral services industry. It worked with consultants and conducted focus groups with key clients and its own employees to create a value proposition that defined the Companies unique qualities in areas that were most valuable to their clients.

In October 2002, the Company began looking and reviewed many possible names provided by employees, clients and brand experts. From this the Company screened for names consistent with its' desired branding position, usability and meaning. After extensive internal review all factors pointed to one name - Directors' Solutions.

Mr. Abrams concludes, "The change is an important one for the company, however we will work with our existing customers best interests in mind to ensure their transition is smooth. All future sales of our products will carry the Directors' Solutions brand."

For further information about Directors' Solutions or any of its subsidiaries, please contact Todd Abrams at (972) 398-8149 or todda@directorsinc.com
www.directors-solutions.com




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