Celestial to release USS Atule Personalization Package at First Ever Joint Convention of Submarine Veterans in Reno Nevada

August, 2003 -- Celestial Burial Case, the leading provider of officially licensed funeral merchandise, has created the best available personalization method in the funeral industry and is launching its new line in conjunction with The United States Submarine Veterans, Inc. (USSVI) at their first ever joint convention in Reno Nevada the week of September 1, 2003. Now the brave men and women who served aboard the USS Atule can have the official logo of not only the USSVI but also their specific submarine emblem on their funeral merchandise.

The USS Atule was launched March 6, 1944 and commissioned June 21, 1944 in Portsmouth Maine. She fought many battles in the Pacific in October and November of 1944 and was credited with almost 27,000 tons of enemy shipping destroyed.

Early in 1945 the USS Atule went through a month of upkeep and training at Majuro Atoll and was sent towards the Yellow Sea where it became part of a group of submarines known as Underwood Urchins who trained and traveled together. On January 24 the USS Atule attacked and destroyed a 6,888-ton freighter in the Yellow Sea. The USS Atule earned four battle stars for its WWII service.

The war patrol ended on May 30, 1945 and the USS Atule returned to Pearl Harbor. In the years following the war the USS Atule completed many missions with distinction. In 1946 the USS Atule became the first US Navy ship to reach latitude 79 degrees 11 minutes north in the Kane Basin. From 1947 through 1970 the USS Atule was based in Philadelphia Pennsylvania, Portsmouth Maine, New London Connecticut, Key West Florida among others during it various assignments. In July, 1974 the USS Atule was sold to Peru and renamed the Pacocha.

Drew Borst, Vice President of Celestial had the following to say: "It is exciting to be the only company stepping forward and celebrating the proud history of these men by providing their exclusive emblem. We eventually hope to honor all veterans with this unique, and highly specialized, personalization program."

Celestial Burial Case is a publicly owned company that specializes in exclusive lines of licensed funeral merchandise. Celestial is the only licensed provider of funeral merchandise to the nations largest veteran, law enforcement, public safety and professional sports organizations. For more information about Celestial, or any of its group lines, contact them at info@celestiallifeplanning.com or call 1-877-4US-VETS.

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks, uncertainties and assumptions include the possibility that the market for the sale of certain products and services may not develop as expected; that development and performance of these products and services may not proceed as planned; and other risks that are described from time to time in Celestial's Securities and Exchange Commission reports, including but not limited to Celestial's quarterly report for the quarter ended June 30, 2003, and subsequently filed reports. If any of these risks or uncertainties materializes or any of these assumptions proves incorrect, Celestial's results could differ materially from Celestial's expectations in these statements. Celestial assumes no obligation to update these forward-looking statements.




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