OUTLOOK GROUP ANNOUNCES NEW "ADVANTAGE PROGRAM"

Franklin, OH. The Outlook Group, Inc., America's premier funeral prearrangement marketing company, today officially unveiled their new and industry selected "Advantage Program" and pronounced it ready for family funeral home use.

Are you an independent funeral home in competition with a cemetery that has an active and aggressive sales program? Do you recognize the need to be more hands-on with your pre-need program, but don't know where or how to start? Does the idea of maintaining complete control over your pre-need program sales and marketing efforts appeal to you? Does the thought of working with knowledgeable and dedicated funeral directors who truly understand your unique needs appeal to you? If you answered YES to any of these questions the Advantage Program was specifically designed to meet your needs.

Funeral Directors have been asking for this type of specialized assistance for years and no company has yet stepped up to help in a manner family owned and operated funeral home owners can really feel comfortable with and put to immediate use. The Outlook Group, Inc., with over 18 years of experience, understands these concerns and wanted to develop and provide a menu of services to meet funeral director needs.

Items selected from the Advantage Program menu of services can be provided through the mail; personally delivered to the funeral home or are available for training through the Outlook Academy of Advance Funeral Planning. All items are available in most areas of the United States and Canada. In implementing the "Advantage Program" at your funeral home you will learn how to:

Develop & maintain an effective follow-up program.

Following up with families recently served is extremely important in today's service oriented environment. This program outlines effective, seamless approaches developed by funeral directors to continue a relationship with the family from committal through funeral pre-planning.    

Implement successful marketing strategies – developing the winning edge.

This program will teach proven marketing strategies developed by funeral directors that for years have worked for funeral homes around the country.

Establish realistic pre-need program goals and objectives.

The Outlook Group has created an easy to use and understand computer program that can provide a daily breakdown of what is required to achieve financial, volume or number of contract goals. This program provides this detailed accurate information and guidance on how to achieve these goals.

Organize & present a successful pre-need community group presentation.

This program will teach you everything you need to know to organize and present effective community presentations. You'll learn first hand; how to find the proper contact person to set the group; how to set the group; how to present the material; how to obtain leads and how to set appointments that get sales.

Find quality pre-need leads.

Where can you find truly good and pre-qualified pre-need leads? How do I set appointments with them? This program will answer both to help you better secure and increase your market share.

Effectively utilize "open ended communication".

Better communication is an area that we all need improvement in. Being able to effectively ask open-ended questions is invaluable. This program will teach the skills necessary to effectively use open ended communication in dealing with families at-need or pre-need.

Turn your bad debt into a profitable relationship.

Funeral homes have faced the dilemma of serving families in their communities and not receiving full payment for generations. This program squarely addresses that concern and provides proven ideas and suggestions that are effectively working at independently owned and operated funeral homes.

Discerningly discuss pre-need in the at-need funeral environment.

This program will provide proven ways and ideas to encourage the tactful discussion of funeral prearrangement during this difficult time.

Effectively recognize & respond to consumer pre-need interest in any situation.

This program will provide proven ways and suggestions for funeral directors and staff to recognize any potential interest, and then teach how to turn this into a discussion of the benefits funeral pre-planning.

Better educate the at-need consumer to increase merchandise sales.

This program will enhance your current merchandise presentation. In addition, you will learn proven techniques that better educate the at-need consumer. A better-educated consumer makes better, more satisfying selections for themselves and their family.

Organize & execute a pre-need refund account.

This program will offer suggestions on how pre-need overages can be turned into further relationships through funeral pre-planning.

For more information on the Advantage Program contact Christian Chambers at (800) 331-6270 or e-mail christian@theoutlookgroup.com.




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